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After years of falling match-day attendances and dwindling sponsorship revenues, the NBL was drifting aimlessly in the sporting doldrums. With little fan interest, the sport was almost completely absent from the national sporting consciousness.
However, in 2015 the league changed ownership and as a result, a new vision sprang forth. One that would revive the sport and make it a truly unique sports-entertainment product.
Upon taking the reins, the new NBL ownership sought to make clear to both current and previous fans that it was serious about breathing new life into the sport.
Requiring a massive amount of strategic and creative marketing, the NBL reached out to Frankly.
The key strategic task? To get basketball registering again with the Australia sporting public and to successfully create and develop a brand that would appeal to and resonate with the NBL’s target audiences. No small task.
Since coming on board in 2015 and taking on this wide-ranging marketing project, Frankly has successfully:
- Developed and built a new high-performing NBL website
- Designed the NBL TV (live streaming) platform
- Produced engaging social media and online content
- Run successful social media advertising campaigns
- Collected and analysed fan data and metrics
- Sent out weekly newsletters and other branded communications
- Hosted regular fan and corporate events
- Run AdWords & YouTube advertising campaigns
Brands we’ve worked with.
In addition to the NBL, Frankly has worked with a number of NBL clubs to improve their digital assets, membership sales and positioning within their respective markets.
Frankly’s marketing nous and hard work has proved pivotal to the huge success the league has achieved since its relaunch. The 2016/17 was the highest attended NBL season on record before that record was eclipsed by the 2017/18 season.
Significant growth in match-day crowds and fan engagement across all NBL clubs has also helped the league greatly increase its commercial revenues.