Kryal Castle may provoke a great sense of mystery and adventure, but its website was not selling the message. Instead of attracting people to explore the medieval park, it was turning people away with its medieval design and functionality. Luckily, in stepped Frankly.
Once on board, the Frankly design and development team quickly lifted the Kryal Castle website out of the dark ages and into the 21st century.
We included professionally-produced video, reworked the text to create an engaging story and improve the site’s SEO, updated the imagery and enhanced the website’s e-commerce functionality to improve online ticket sales.
In the 12-months following the launch of the new website, Kyral Castle’s online ticket sales increased $600k year-on-year.